I’m an Emmy Award-winning Creative Director based in New York, with over 20 years of
experience developing campaigns across sports and entertainment.

I lead creative for high-impact promos, topicals, and brand campaigns-currently serving as a
Creative Director for NBC Sports’ NBA coverage across NBC and Peacock.

I develop weekly topicals and commercials around the NBA’s biggest stars and moments, while
also creating campaigns for major live events including the Super Bowl, Olympics, and national
primetime broadcasts.

My work focuses on cinematic, trailer-driven storytelling that elevates live sports and connects
with broad audiences.

Earlier in my career, I developed creative for some of the biggest events in combat sports,
including fights featuring Floyd Mayweather and Ronda Rousey, helping shape promotional
campaigns around global, high-stakes moments.

I also developed campaigns for premium series including Dexter, Homeland, Californication,
The Borgias, and Shameless, as well as content for global artists and athletes across music and
sports.

My focus is building bold, story-driven creative that defines moments on the biggest stages.

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